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Profiling is the key differentiator between a simple
web-application and a portal.
Profiling is the key connector from the secure authentication
to the content (CMS), services (Web Apps), and data that can
be accessed. It is largely controlled by business rules set at the
corporate level but allows for a larger degree of self-service by
the user. It can govern contributors input into content creation and
integrate the user in specified workflows.
This is a key ingredient to any intranet or internet
based portal.
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